Promotional products are an effective way to increase brand awareness. They can be used for marketing, branding, and advertising purposes.
However, with so many promotional products on the market, it isn’t easy to know which ones will work best for your company or organization. With that in mind, we have put together a guide to explore what promotional products tend to be most effective and why you should consider them when looking at promotional items.
Things to Consider for an Effective Promotional Product
When considering a promotional product, it is vital to make it as effective as possible. Below are factors to consider for an effective promotional product:
- Practicality: How practical is the promotional product? Is it something that people use daily, as opposed to a novelty item?
- Durability: How long can the promotional product last? Is it something that people are more likely to use for a short time, or is there potential to keep using it for months and years on end?
- Impact: Will this promotional product have an immediate impact on your target audience? Do they see themselves as immediately benefiting from using the promotional item in a relevant way?
- Imprint area: Can the product feature an imprint in a readily noticeable and meaningful way? How prominently does the imprint appear?
Most Effective Promotional Products
According to a recent study by ASI, 23% of consumers reported that they purchased a promotional product last year. ASI also found out that 57%% of the consumers owned promo products they have kept for more than five years. Here are the most effective promotional products to invest in:
Eco-friendly Promotional Products
Environmental conservation is a hot-button issue, and some companies are taking proactive steps to establish green initiatives, such as recycling or using eco-friendly products.
Promotional items that have a small ecological impact can be an effective promotional product for your company. Eco-friendly promotional products include reusable water bottles, recycled notebooks, and organic cotton totes with custom printing options.
Customized Face Masks with Logos
With COVID-19 imposing a “new normal,” face masks are in high demand. In addition to COVID-19 protection, they are now an essential go-to for relief from the flu and other respiratory illnesses.
Customized face masks with logos have been proven to increase brand awareness, create a sense of belonging in the workplace and improve employee morale.
ASI found out that 57% of consumers would consider doing business with an advertiser who gave a customized face mask while over 80% would wear them most times in public. With the uncertainty of how long the pandemic will last, customized face masks are an intelligent promotional product to invest in.
This higher-end option is a great choice for events, client gifts, and employee appreciations. Outwear products have a longer shelf life and can be used for an extended period. In addition, they make excellent promotional products because apparel comes in so many different styles and shapes while maintaining a professional look.
Promotional outerwear can be a sweatshirt, or jacket with the company’s logo on it. Outerwear items are trendy promotional products fulfilling two needs of the business: advertising and protection from bad weather conditions.
Companies should make sure to include promotional outerwear as part of their marketing campaign because it is inexpensive and provides the opportunity to advertise on items that customers use all the time, like jackets.
Customized Promotional Drinkware
Custom promotional drinkware is a very popular product used to promote offerings and services as well. Drinkware products like water bottles can be customized with company or event logos, names, slogans, pictures, and other graphics for a successful promotional effort. Customized drinkware items are popular because they offer customers the ability to enjoy their favorite beverage while showing off your company’s logo at all times.
Custom promotional item bottles also have different capacities, which is excellent for those who want more variety, like water bottles ranging from 16 ounces up to 32-ounce capacity. In addition, by providing custom branded drinkware items, companies can create an atmosphere of goodwill and promote their brand.
Get Started with Your Company Store for Promotional Products
Promotional products are excellent marketing, advertising, and promotional tools that can help your company grow. There are various items you can use for effective product promotion including eco-friendly products, customized face masks, outwear, and drinkware. Plus, with a company store for promotional products, you can easily connect people to your products.
Righteous offers customization capabilities in nearly every product category so that you’re able to meet any budget without sacrificing quality. Get in touch to learn more about all that we can do for your brand!