Righteous Blog
Beyond The Logo
We aren’t going to back to business as usual, 5 Tips to help restaurants get ready for the New Normal
March 2020 felt more like its own year than a month. If you had been asked on the last day of February what March would hold, I would bet good money it wasn’t what we’ve all been through in the past few weeks. With the upending of our world and the restaurant industry...
Fall 2019 Trend Guide
Our Fall 2019 Trend Guide has arrived! Read our guide full of great content, which will get you up to date on all things trending this Fall such as ideal fabrics, fashionable colors, decoration techniques, and more. Topics covered include: Performance Fabrics...
Celebrating 30 Years in Business
This August, Righteous will reach a big milestone in business success. Our CEO, Alyson Salz, reflects on the journey from humble beginnings in 1989, to where we are now: Every business has their nice polished origin story about the glorious vision that was the...
Why we believe in asking, “Why?”
Today, curiosity is one of our core values. We dig deep to uncover the underlying reasons why a challenge or issue is happening, or why a client wants a particular solution. But that wasn’t always the case. There was a time when we gave the customer what they asked...
6 Merchandise Selling Success Strategies
If you have a consumer brand, you can likely sell merchandise. Let me back up. If you are in the funeral industry it may be a steeper climb to get the general public to wear your stuff, but for most other brands, you have a pretty good shot at connecting with an...
The “no uniform” uniform
When it comes to Uniforms, companies that like to give their employees some choice in what they wear to work face a double-edged sword. Employees usually love the freedom of getting to choose the shirt, pants or skirt that fits them best. But management then finds...
Are inventory holding costs holding you down?
Recently, I was talking with a restaurant owner who was in the process of reinventing their brand. Their new brand identity reflected the lively and playful atmosphere of their restaurant. But there was one thing that was holding them back from reinventing their...
Top 10 ways to get your logo to tell your brand story
You’ve got a great brand and a fabulous logo. Your job is to use it consistently. Your logo’s job is to get attention and create emotional connections wherever it is placed. But sometimes, when a logo is placed on a garment, it can feel like it just sits there. Your...
Trends Shaping Custom Business Apparel
Our new Look Book has arrived! It's your guide to branded apparel and swag trends currently making waves in 2019. Topics covered include: Blue Collar Style Accessories Colors Prints Headwear Makeovers and More! Read The Guide Now! For more information on...
Uniforms that can save and even make you money
We’ve been in business for a long time, and one thing we know for sure: your uniform is more than just a uniform. As we’ve seen with several of our clients, new uniforms are a way to save money and make money, when you have a strong strategy and plan. A study in...
Top 10 Uniform Program Pitfalls to Avoid
The restaurant industry is as competitive as ever, and this no time to rely on old ways of doing things. It’s time to think differently about uniform program management and optimize all facets of your customer facing brand initiatives. You’ve got great food to share...
Redesigning your uniforms? Ask your employees.
When you’re ready to design a new uniform look, it’s normal to bring your internal marketing team and brand marketing partner together to collaborate. But what if, instead, you started with your employees? Your Employees are an untapped creative resource. Your...
Uniforms that go beyond the logo
I recently came across an infographic that demonstrates the importance of color, font and size, and how those choices communicate things about your company. It reminded me of how much thought and care is put into logo development. Each element can be agonized over,...
2019 Apparel Trend Guide
Our 2019 trend guide has arrived! Read our guide full great content, which will get you up to date on all things apparel, decoration techniques, and more. Topics covered include: Caps Going Beyond the Logo Patches Throwbacks/Retro Styles Garment Quality Corporate...
Restaurant Leadership Conference – 20 years of leadership
Restaurant Leadership Conference - 20 years of leadership Great relationships are the key to growth and long-term success. For the restaurant industry, the premier event for twenty years is the Restaurant Leadership Conference, held annually in Phoenix. It is where...