Righteous Blog

When it comes to Uniforms, companies that like to give their employees some choice in what they wear to work face a double-edged sword. Employees usually love the freedom of getting to choose the shirt, pants or skirt that fits them best. But management then finds...

Recently, I was talking with a restaurant owner who was in the process of reinventing their brand. Their new brand identity reflected the lively and playful atmosphere of their restaurant. But there was one thing that was holding them back from reinventing their...

You’ve got a great brand and a fabulous logo. Your job is to use it consistently. Your logo’s job is to get attention and create emotional connections wherever it is placed. But sometimes, when a logo is placed on a garment, it can feel like it just sits there. Your...

Our new Look Book has arrived! It's your guide to branded apparel and swag trends currently making waves in 2019. Topics covered include: Blue Collar Style Accessories Colors Prints Headwear Makeovers and More! Read The Guide Now!   For more information on...

The restaurant industry is as competitive as ever, and this no time to rely on old ways of doing things. It’s time to think differently about uniform program management and optimize all facets of your customer facing brand initiatives. You’ve got great food to share...

I recently came across an infographic that demonstrates the importance of color, font and size, and how those choices communicate things about your company. It reminded me of how much thought and care is put into logo development. Each element can be agonized over,...