Use Products from Your Branded Swag to Help Your Business Grow

Resources, Tips & Tricks
Small business, working at the office talking about branded swag.

Great branded company swag has the power to move relationships forward and help your company grow and prosper. Below, we’ll cover a few ways you can utilize it, from boosting morale to boosting your brand. With the right gear, your business can reasonably expect pens, tote bags, t-shirts and other items to bring awareness to your brand, drawing in more customers as a result. At Righteous, we know custom swag, and we’re here to help make your company grow.

Boost Employee Morale

A work environment with low employee morale isn’t a fun place to be, and employees who feel underappreciated aren’t optimally productive. In fact, feeling underappreciated is one of the biggest reasons that people quit their jobs. Luckily, you can effectively crush that negative office vibe with the help of company swag for your employees. Most employees want to be recognized for their hard work and dedication to your business, and who doesn’t like thank you gifts? Swag items like coffee mugs, tote bags and t-shirts can be used to motivate employees to do their best work, and it creates a positive environment. You can set up a productivity contest, roll out a custom rewards platform, or recognize one employee each month for going above and beyond for your business.

Your employees will be so proud to work for your company, they’ll be happy to show off their newly acquired swag outside of the work environment, effectively advertising your company wherever they go.

Draw in More Customers

Use your branded company swag to cost-effectively promote your business to potential clients and create successful leads. When you travel to business events and conferences, hand out company swag that shows off your brand message, like tech gear or drinkware. Gain more prospects from your event by providing a small gift. It’s proven that people are more likely to jot down their emails before they go when they’ve been given something free they appreciate.

Thoughtfully select swag items that people will actually use, since they’ll likely return home with a bag full of swag items from a variety of companies. The nicer the item, the more likely it will  be chosen, and the more they reach for your swag, the more likely they’ll see your company’s information and think about you when considering where to do business in the future.

You can also use social media to encourage people to share pictures of themselves holding — or wearing — their branded swag, with a unique hashtag. Retain current clients by giving away kitted gifts or fun items for their birthday or relationship anniversary. Additionally, many companies offer free promotional gifts to customers for purchasing selected items or spending a certain amount.

Boost Your Brand

Consider boosting your brand by using company swag to get the word out about your business. For this method, it’s best to pick swag that matches your unique industry so it makes the biggest impact. For example, if your company specializes in wellness and nutrition, you could hand out custom-designed water bottles to potential clients. Make sure your branding is on each item along with any information that conveys what your company is all about, and as mentioned above, encourage people to post photos of themselves with your swag on social media along with a unique hashtag.

There are so many ways that branded company swag can help your business to grow, and we’re here to help you get your name out in the world. Perfectly executed swag will reflect your brand so people know what your business can do, and it does the advertising work for you. Contact us today and we’ll create the perfect custom swag to promote your business.


Your corporate apparel is an excellent opportunity for you to be memorable and impactful. When rebranding, or introducing a new corporate uniform, it’s essential to be up-to-date on all the latest trends. We’re here to help you focus on styles that your teams will want to wear!

Download our Full 2024 Trend Guide on our website and contact us to see how Righteous can build you a one-of-a-kind uniform program.



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