Companies that readily engage their team members with branded apparel find that there are numerous benefits to doing so. This is especially true when uniforms can be designed with your brand vibe and goals firmly in mind.
Here are the 5 top benefits of a managed workwear program.
1. Employee Sense of Belonging
When hired, a person becomes part of your organization. Many environmental elements make them feel like an employee (their workstation, their name badge, or even their title), but when they wear the company branded uniform alongside their peers, they really begin to feel like part of the team. This sense of belonging contributes to their professionalism, team spirit and performance on the job.
2. Improved Employee Morale
There is always an element of pride that comes with a new job. An employee now feels that they’re contributing something bigger than themselves – and getting paid to do it!
The fact that they have the privilege of wearing the company uniform is a constant reminder of that validation as a bona fide team member, and that their contribution is really worth something. This in turn means higher productivity as the employee consistently strives to do a better job.
3. Stand Out as Professionals
If you’ve ever been in a store or restaurant where employees were not in uniforms (or even wearing name tags) you’ve probably experienced difficulty trying to find someone who could help you. The resulting frustration doesn’t lead to a positive buyer experience.
On the other hand, uniformed employees can be instantly located and approached for customer service. This makes for a much faster and more pleasurable time as a customer.
Uniformed employees are seen as representatives of your company. It imprints your company name in the mind of patrons observing your employees on the job, and can even result in a referral when someone recalls seeing your name on company uniforms when they need a product or service such as yours.
4. Improve Security
Security within any business is highly important. When employees are uniformed, store management instantly knows who is an employee and who is not. This is helpful for keeping track of who is in a restricted area, handling merchandise, or using equipment.
Additionally, uniforms worn by external employees such as repair or service workers, inform clients of exactly who they are, and what they are doing at their location. This helps to improve trust and gives your clients comfort when your team is on site.
5. Brand Consistency
Today there is stiff competition in all segments of business between different companies and brands. Within this climate, establishing and maintaining your brand is crucial to your company’s survival.
To effectively promote a company brand, your location, product, website and all other elements of your marketing, selling and delivery process need to be consistent.
Uniforms are a key factor in maintaining brand consistency; serving as reminders to consumers who you are, and what you stand for. Uniforms also act as advertising, both inside and outside of your organization reinforcing brand colors, messages, and vibes.
Righteous Delivers
Righteous is your one-stop shop for custom design, printing, warehousing, direct sales, and centralized fulfillment of custom-branded employee uniforms, corporate apparel, professional workwear, retail merchandise, and promotional products.
Choose from uniforms and corporate apparel that meet your objectives. We can even get you launched with a custom company store at no cost – ask us how.
