The Gift of Comfort: Why Custom Outerwear Should Be a Part of Your Employee Store

Custom Jackets, Custom Outerwear, Online Company Store

Business owner ordering custom outerwear in custom online employee store at a laptopIn corporate gifting and employee appreciation, few items strike the perfect balance between utility and sentiment quite like custom outerwear. These pieces offer more than functional attire; they represent a thoughtful gesture of care and recognition from an organization to its members.

As organizations continually seek meaningful ways to express gratitude to their teams, custom outerwear emerges as an emblem of comfort and consideration.

Continue reading as we explore why custom outerwear should be an integral part of your employee store, highlighting the advantages it offers from the boardroom to the field.

Custom Outerwear as a Symbol of Appreciation

Custom outerwear serves a dual purpose in the corporate world. Not only does it function as a practical item of clothing, but it also stands as a powerful symbol of appreciation and value that a company places on its employees.

A Tangible Gesture of Recognition

Gifting employees with custom outerwear, such as corporate jackets, is a significant way of showing recognition for their hard work and dedication. It goes beyond the traditional bonus or certificate; it’s a gift that employees can use and appreciate in their daily lives. This gesture of providing something practical and stylish demonstrates that the company cares about the comfort and well-being of its team.

Celebrating Company Milestones

Custom outerwear becomes even more special when commemorating significant company milestones or anniversaries. Providing a jacket from a high-end brand such as Cutter & Buck, Columbia, or The North Face as a part of these celebrations can create a lasting memory, reinforcing the employee’s sense of belonging and pride in the company. It means saying, “You are an important part of our success.”

Reflecting Company Culture

Offering custom outerwear in the company store can also reflect an organization’s culture. A company that invests in high-quality, stylish outerwear for its employees, like Roots73, Carhartt, or DRI DUCK, is seen as one that values professionalism and attention to detail. This boosts the employees’ morale and attracts prospective talents looking for employers who value their workforce.

Incorporating custom outerwear into your employee store is about more than just providing branded apparel. A carefully selected piece of outerwear can become a cherished symbol of belonging and appreciation, enhancing the overall morale and cohesion within the team.

Branding and Team Unity Through Custom Outerwear

Custom outerwear is pivotal in enhancing corporate identity and fostering team unity. When employees wear branded jackets or corporate outerwear, they carry the company’s brand wherever they go, turning every outing into an opportunity for brand exposure. This consistent display of the company logo and colors in public spaces is a powerful marketing tool, extending the company’s reach far beyond the confines of the office.

Additionally, corporate outerwear can be a great equalizer in the workplace, bridging gaps across different levels of the organization. When everyone, from the CEO to new hires, wears similar branded apparel, it promotes equality and inclusiveness, which is crucial for a healthy work environment.

Incorporating custom outerwear into your company’s apparel strategy is not just about branding; it’s about building a culture. It’s a visual representation of the company’s values, a badge of unity for its employees, and a testament to its professionalism and cohesiveness. This approach to branding through apparel can significantly enhance the overall perception of the company, both internally among employees and externally in the eyes of potential clients and partners.

Versatility of Outerwear in Various Industries

The application of custom outerwear extends across many industries, each with its unique working conditions and branding needs. This versatility makes them an excellent addition to any corporate apparel program.

Adaptable Across Sectors: In the tech industry, a sleek, branded jacket can be just the stylish accessory that complements the company’s innovative spirit. For those in construction or fieldwork, a durable, safety-focused outerwear piece is not just a branding tool but a necessity for worker safety and comfort. In the corporate sector, a sophisticated, well-tailored corporate jacket enhances the professional image and is suitable for both in-office and client-facing scenarios.

Hospitality and Service Industries: In hospitality and customer service, stylish and functional outerwear speaks volumes about the company’s attention to detail and employee care. A well-designed, branded jacket can enhance the customer experience, presenting a polished and united front.

Healthcare and Education: Even in sectors like healthcare and education, where uniforms are crucial for identification and trust, incorporating branded outerwear can add a layer of professionalism and team identity, especially useful in outdoor events or community outreach programs.

Customization for Specific Needs: The beauty of custom outerwear lies in its ability to be tailored to specific needs. Waterproof materials for rainy climates, insulated options for colder regions, or lightweight fabrics for milder conditions – each industry can find outerwear that suits its particular requirements. This customization extends to the style and design, ensuring that the outerwear serves its functional purpose and aligns with the company’s branding and aesthetic values.

Outerwear is a walking canvas for your brand’s logo and values. From left chest embroidery with personalization to custom patches, hem labels, sewn-on emblems, and full-back appliques, there are limitless ways to make your company apparel unique and special, even if you choose an off-the-rack garment.

Easy Integration into Employee Stores

Integrating custom outerwear into your company’s online employee store is a straightforward process that adds immense value to your corporate apparel program. Righteous specializes in creating custom online company stores that streamline this integration, making it effortless for businesses to offer a range of outerwear to their employees.

  • Simplifying the Selection and Ordering Process: With a custom online store, employees can browse and select outerwear that suits their needs and preferences. Our user-friendly platform allows them to view different styles, sizes, and customization options, ensuring they find the perfect fit for their role and personal taste. The ease of this process encourages more employees to engage with the company store, boosting the utilization of corporate apparel.
  • Streamlined Distribution and Management: Managing apparel distribution can be a logistical challenge, especially for larger organizations with locations across the country. An online company store simplifies this by centralizing orders, streamlining distribution, and making it easy to manage inventory. With Righteous handling your distribution, we reduce the administrative burden on your company and ensure a smooth fulfillment process.
  • Customization and Brand Consistency: Righteous’s platform allows customization options, such as adding logos, personalization, or choosing specific colors, ensuring that all outerwear aligns with the company’s branding guidelines. This consistency is vital in maintaining a solid and unified brand image across all employee apparel.

Incorporating custom outerwear into your employee store is not just a matter of providing clothing; it’s about offering a practical and appreciated benefit that reinforces your company’s

Embracing Custom Outerwear in Your Corporate Wardrobe

Integrating custom outerwear into your company’s apparel strategy is a strategic move that resonates with your commitment to employee well-being, brand consistency, and team unity.

By embracing this approach, you’re enhancing your brand’s visibility in various professional and casual settings and enriching your company culture. The diversity in outerwear styles and the ease of integrating them into your custom online company store ensures that every employee finds something that aligns with their needs, their style, and the company’s image.

Are you ready to take your company’s branding and employee satisfaction to the next level? Schedule a consultation with Righteous today to discover how a custom online store can streamline the process of providing quality outerwear to your employees.

Let us help you design a store that reflects your brand’s uniqueness and caters to the diverse needs of your team. Embrace the gift of comfort and style with custom outerwear in your corporate wardrobe.


Why should custom outerwear be a part of an employee store?

Custom outerwear offers both utility and sentiment, serving as a thoughtful gesture of care and recognition from an organization to its members. It symbolizes appreciation, reflects company culture, enhances branding, fosters team unity, and is versatile across various industries.

How does custom outerwear symbolize appreciation?

Custom outerwear goes beyond traditional forms of recognition and shows employees that their hard work and dedication are valued. It is a practical and stylish gift that employees can use and appreciate in their daily lives, demonstrating that the company cares about their comfort and well-being.

What benefits does custom outerwear bring to branding and team unity?

Custom outerwear enhances corporate identity by featuring the company’s logo and colors, turning every outing into an opportunity for brand exposure. It fosters team spirit and a sense of pride in being part of the organization. Additionally, it promotes equality and inclusiveness, bridging gaps across different levels of the organization.

How can custom outerwear be integrated into an employee store?

Integrating custom outerwear into an employee store is made easy with the help of platforms like Righteous. Employees can browse and select outerwear that suits their needs and preferences, while the platform ensures brand consistency and streamlines distribution and management.