Alternative shades to Black

Alternative shades to Black

Black is a tried and true apparel option. Most everyone looks good in black, almost all imprint colors look great on it, and it appeals to a wide audience of users. On the other hand, it is also a color that can sometimes come across as too harsh, or boring.

An up-and-coming trend is replacing black with alternative dark shades. One such option is black heather. This colorway (shown above, middle) lightens up the black color, and provides additional contrast. This is a really popular option with colleges, restaurant retail, and athletic programs.

Another great substitute is classic navy blue. A rich apparel color can bring out the colors in your design, and can even feel refreshing.

Some additional colors that are currently popular are: charcoal, athletic heather and heather brown.

Optimizing Light Ink on Dark Tees

Optimizing Light Ink on Dark Tees

It is common knowledge in this industry that white ink requires two layers in order to be bright and vibrant, but why?

Light colored plastisol inks are in-between transparent and opaque when applied correctly to dark garments. In order for the ink to cure at the proper temperature, a base layer must be applied, flashed by a heating unit, and then printed one more time with the same layer.

Imagine you are painting a wall which is black. Any white paint is going to require you to put a base layer down, then wait for it to dry, and then apply your second coat. With the print flash print method for T-shirts, we are able to add that second coat in a quick and effective manner, to ensure our prints come out clean, crisp, and bright for the world to see.

Mad for Plaid

Mad for Plaid

Bet you didn’t know Paul Bunyan was a style icon way before his time. From oversized prints to tonal patterns, plaids are a fashion force.

The pattern is showing up in traditional places like shirts and blankets, but also on new items like caps, accessories, and bags. It connotes warmth, nostalgia and time-tested. Not only worn by hipsters and loggers, a plaid pattern can add a modern vibe to your corporate outfitting. It makes a promotion or event feel more chill; less serious. These aren’t grandpa’s plaids either.

Modern versions are trimmer, have extras like pockets and darts, and are meant to be worn out, not tucked in. Keep your branding simple. A back shoulder deco, a woven label on the front pocket, and sleeve imprint are all appropriate ways to use the plaid to great advantage. To find out what plaid can do for you, contact us today.