Papa Murphy's

Challenge

 

Creating a Pizza Lifestyle Brand

Pizza is the world’s favorite food and this Vancouver, WA based, 1,400 unit concept is the market leader in freshly made, bake at home pizzas. So, how to translate that ubiquitous love of a great food into wearables that resonate with the home team and franchisee groups spread all over the US? That was the challenge: Convey pizza love through garments and other fun gear.

Solution

We started with a base of lifestyle gear that is both trendy and flattering, layered on a mix of fun phrases, retail-inspired designs, and a sprinkling of cheekiness to create a line of Pizza Wear that proudly declares love for the most delicious pie, while platforming the brand logo in secondary or subtle ways. The franchisees use these non-uniform items to reward employees, honor longevity, thank a long-term customer, and showcase the brand at community events. So, perhaps love of pizza really does make the world go round.

Case Studies

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