How to Use Your Company Logo on Unique Promotional Swag and More

Beyond the Logo
Person sketching a custom company logo on a drawing table

Your company’s logo is much more than just a digital image. It’s a visual representation of your brand and the face of your business. It’s important to make your logo familiar to potential customers since 50% of consumers are more likely to purchase items from a brand they recognize. From promotional swag to digital assets, here are a few creative and effective ways to use your company logo so consumers know who you are and what your company is about.

1. Your Company’s Website

Your company’s logo should be easy to spot on your business page since both potential and repeat customers will visit your site. Make sure it’s visible so customers can locate your name and logo and recognize that it belongs to your business.

2. Business Documents

Any formal documents within your business should sport your logo. That includes envelopes, letterheads, invoices and even return address stickers. Every document that is sent via snail mail should proudly show your company’s logo so the recipient has no question about its origin. You can also have custom thank you cards printed with your logo so you can write handwritten notes when the opportunities arise.

3. Coffee Mugs

Coffee mugs are a classic, cost-effective way to get your logo out there for people to see. They’re the perfect gift to hand out to new employees as a welcome gift or to pass out as promotional swag to customers. They’re functional and fun and you know they’re sure to be displayed on office desks and countertops.

4.  Business Cards

Always be prepared to hand out business cards at every interaction, because you never know when you’ll meet a potential customer. Make sure your business cards are up-to-date with your current contact info and your company’s logo so prospective customers can find you easily.

5. Social Media

Share your company logo online by adding it to your social media accounts. Change your profile picture to your business logo to get visibility in the social media space.

6. Custom Branded Apparel

Custom branded apparel like hats and t-shirts are walking billboards for your company and brand, and they’re valuable tools to show off your logo. Consider handing out t-shirts to new employees in your company or sell your custom apparel online as merchandise for your customers and fans.

7. Email Signature

Every email should include your contact information and your company’s logo. It looks professional and promotes your brand to both customers and colleagues. You can add your logo to emails by adjusting your email settings.

8. Office Supplies

Pens, pencils, notebooks and sticky notes are inexpensive and functional gifts to give to all employees and potential clients. Have your logo printed on these items and you’ve got inexpensive merchandise to sell or give away as promotional swag.

9. Stickers

Stickers printed with the company logo are a great way to make merchandise boxes and shopping bags look authentic and personalized. 

10. Car Decals and Magnets

Promote your business while you’re getting groceries, visiting the zoo, and grabbing pizza with the family. Apply a decal to your back window, and you can have free advertisement for your business wherever you go.

11. Uniform Clothing

Custom uniform gear creates a cohesive, professional look for your company and helps customers navigate your place of business. When employees are all wearing matching shirts complete with the company logo, customers can easily spot someone to help them when they’ve got a question.

12. Client and Employee Branded Gifts

Adding your unique branding can make a gift feel extra special. Even better, branded gifts are a wonderful opportunity to forge a connection with your clients and employees, all while spreading brand awareness. With the holidays right around the corner, it’s the perfect time to start thinking about nice branded gifts you can send out, from comfy fleeces to unique drinkware. Plus, birthday gifts and thank you gifts can go a long way. 

There are so many creative ways to get your logo out there for the world to see and we’re here to help. If you’d like to get started with promotional swag or custom branded apparel, contact us at Righteous today.

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