When this car-themed brand came to Righteous about ten years ago, it had a retail program and space allocated in each unit but the sales were underperforming.
With a total retail makeover, designed by Righteous, that included new wall displays, clear signage, floor markers, and product mix that spoke to each of the brand’s core demographics, retail sales doubled within a few six months. There are few real secrets to retail success, but there are best practices that create demand, streamline inventory, and incentivize additional purchases. When patrons are already in your space, an add-on purchase of non-food items is not typically coming from the same mental budget bucket as the meal. This is psychologically another wallet of funds, so to provide opportunities for them to buy your brand is a win-win.