The Challenge
A 9-unit brand located in the State of Washington, Farrelli’s is popular with both the local military personnel as well as long-term residents. They had tried their own hand at managing retail products but kept running into challenges with inventory, production delays, and lack of internal expertise on what would sell well.
Our Solution
Righteous took the program up a notch or five with a continually refreshed line of cheeky apparel and gear that sold out so fast, the restaurant system had to quickly build space in all locations to house and display the retail merch. Partnered with an online store for those craving some sweet FP Gear, the retail product line has taken off as both a brand extender and additional revenue source.