Why we believe in asking, “Why?”
Today, curiosity is one of our core values. We dig deep to uncover the underlying reasons why a challenge or issue is happening, or why a client wants a particular…
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6 Merchandise Selling Success Strategies
If you have a consumer brand, you can likely sell merchandise. Let me back up. If you are in the funeral industry it may be a steeper climb to get…
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The “no uniform” uniform
When it comes to Uniforms, companies that like to give their employees some choice in what they wear to work face a double-edged sword. Employees usually love the freedom of…
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Are inventory holding costs holding you down?
Recently, I was talking with a restaurant owner who was in the process of reinventing their brand. Their new brand identity reflected the lively and playful atmosphere of their restaurant.…
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Top 10 ways to get your logo to tell your brand story
You’ve got a great brand and a fabulous logo. Your job is to use it consistently. Your logo’s job is to get attention and create emotional connections wherever it is…
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Trends Shaping Custom Business Apparel
Our new Look Book has arrived! It’s your guide to branded apparel and swag trends currently making waves in 2019. Topics covered include: Blue Collar Style Accessories Colors Prints Headwear…
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Uniforms that can save and even make you money
We’ve been in business for a long time, and one thing we know for sure: your uniform is more than just a uniform. As we’ve seen with several of our…
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Top 10 Uniform Program Pitfalls to Avoid
The restaurant industry is as competitive as ever, and this no time to rely on old ways of doing things. It’s time to think differently about uniform program management and…
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Redesigning your uniforms? Ask your employees.
When you’re ready to design a new uniform look, it’s normal to bring your internal marketing team and brand marketing partner together to collaborate. But what if, instead, you started…
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Uniforms that go beyond the logo
I recently came across an infographic that demonstrates the importance of color, font and size, and how those choices communicate things about your company. It reminded me of how much…
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