Socially-distant gift giving has never been easier than with the new Holiday Gifting Program by Righteous.
Custom Holiday gifts in 3, 2, 1!
3. Order up to 3 months in advance to secure inventory and allow for sufficient production time. Don’t need the items until December? That’s fine! We are offering a free warehousing program to hold on to your goods until you are ready to send them out; no need to find space at your office.
2. Choose 2 or more items to send together, and we will kit them up neatly for you. Kits can include custom boxes, tape, tissue paper, or even printed cards from your CEO.
1. Shipping to 1 person at a time? No problem! Righteous offers drop-shipping to as many locations as you need to get everyone their gifts in the right place at the right time.
Ready to get started?
Schedule a call with one of our Elves so you can achieve the best Holiday Season possible in 2020.
There’s a reason humans don’t hibernate – we’re way too social by nature. And even if we did, it certainly wouldn’t be in the springtime. But, as we all know too well, we are just now beginning to emerge from an unplanned, unexpected, unprecedented time in history that none of us will soon forget.
Even if we would like to.
For most, this time of re-emerging will require haircuts, date nights, dental appointments, and a few other personal care visits that can remain unnamed. But what we are hearing on social channels that people really look forward to is visiting their favorite restaurants.
Hanging out with friends and family while someone else does the cooking and clean-up sounds like a fabulous night out for most Americans, and every other earthling.
I’m sure you are daydreaming of those nights as much as the rest of us. If you are thinking ahead, you are likely asking yourself what expectations have changed for your patrons and guests. Will they just walk in as if nothing has changed, or will there likely be new expectations for your space and staff?
A theme we are hearing corroborated in the industry press, is that anything-goes uniforms are likely going to be stashed away in the back of the closet for the foreseeable future. Instead, guests are looking for the restaurant staff to be uniform in fresh, sparkling, brand-new-out-of-the-box apparel that shouts “I’m clean.” A professional, tidy look will convey in more ways than one that your establishment is ready for guests and up to date on the latest cleanliness training.
New ball caps, shirts, and aprons are closer and quicker than getting your hands on the scarce PPE everyone needs. But, if you need that too, we can help.
If a fresh start is in your strategy for regaining patrons and trust, let’s talk. We can help quick as you can say “back to business!”
If increasing engagement is on your task list, then you need to see what our innovative apparel emblems can do for you. Using Near Field Communication (NFC) Technology, you can share messages, keep your team updated, run promotions or manage a host of other campaigns. This is the same technology that is used when you tap your mobile phone to pay for coffee at Starbucks, and now it can be embedded in your logo on apparel or other branded gear. We simply embed RFID chips into your custom patches and emblems and then apply them to your custom garments and accessories.*
Your customers or employees just need to hold their phone close to your logo and, voila, a website is launched. Most newer models of phones come with the technology built in. From there you can stay in contact with your audience, and change up the messaging on your web page as needed. We have come up with 5 uses for this technology that can take your engagement efforts to the next level. Try one of these on for size, or create your own bespoke campaigns. The uses are endless.
1.) A Fitness Center could put a custom emblem on a gift with sign-up gym bag. Then the emblem could link through NFC to a page with all the current classes and special events listed. Personal trainers could provide private content to their customers that is only accessed through the emblem. Even those who are no longer members could find that information useful and may pay for classes a la carte or come back in to sign up for all the cool things offered.
2.) A Radio Station could hand out T-shirts that connect the recipients to a special landing page with custom playlists. Then, to keep the listeners coming back, change up the content on a regular basis – like a weekly “new music guide.” Curated content is all the rage right now and when people feel special and have access to unique content that is not available to the general audience, you can amp up the personal connection factor.
3.) A Restaurant Chain could include a custom patch with NFC on their New Hire Swag Bag, with instructions included on how to scan it. Then, once scanned it launches a page that has the CEO speaking via video to welcome that team member to the organization. Most entry level employees have no idea who the CEO is and this is a great way to humanize the leadership among the rank and file. Next level: A C-suite welcome music video would be amazing.
4.) A Chain store could put an interactive patch on their front line uniforms and use it as a way to keep the team updated on new training, new reward programs, and new product roll outs. Who doesn’t like a treasure hunt and with content that is rolled out periodically but not necessarily on a scheduled basis, it keeps people coming back to see if anything new is being said. While these may not be critical downloads they could be incentivized to get responses from the “first 20 people who answer this question correctly get double reward points…” Anything that is gamified helps to increase participation.
5.) A food manufacturing company could put a patch on custom aprons to promote their latest ingredient. Then, at regular intervals they could launch new recipes on the linked web page to keep buyers and professional chefs coming back for more inspiration. They could even use it as a collaboration platform for their community to upload images of their best dishes to the site.
OK, now you’ve heard five great ideas from us, but we bet it got your brainstorm brewing. So, tell us your ideas of how you want to use NFC to increase your engagement and take your audience participation to the next level.
*Custom emblems and patches take about 4 – 6 weeks to produce and we can program them or you can do it yourself.
For more information on current branded apparel trends, check out our other blogs, here!
Righteous: Your strategic partner in branded merchandise programs Our team develops effective branded merchandise programs for our partners, but our primary focus is forming lasting relationships. Your success is what makes us happy and we hope that you think of us as a vital strategic partner to your success.
Righteous lives by our values every day. We provide the highest level of service to our partners and stand by our work. If you’re not happy, we will work with you until we solve the problem. That’s the Righteous way.
Brand Awareness When you know what makes your brand click with customers, you can use promotional products to build brand awareness and loyalty. Who are your customers? What do they need? What drives them? Choosing the right swag will show off your brand personality and make you more memorable.
We work with you to create unique, memorable branded gear to foster stronger connections with your customers and create lasting impressions. We realize the value of investing in brand promotions and with 1000’s of quality promotional products to choose from, we can help you pick the perfect products to help you stand out. When we design promotional swag and gear programs, we focus on the tangible aspects of what people touch, see, smell, taste and hear. All of the inter-connected ways people experience a brand help to create stronger connections to your company.
The restaurant industry is as competitive as ever, and this no time to rely on old ways of doing things. It’s time to think differently about uniform program management and optimize all facets of your customer facing brand initiatives. You’ve got great food to share with the world, so don’t be limited in your growth plans with uniforms that don’t attract and help retain the talent you need to conquer taste buds. When you get this piece right you improve the experience for your employees and your customers, a true win-win.
I’ve compiled a quick top 10 list of common pitfalls to consider when reviewing your uniform program.
#1 – Thinking left chest only
Of course, that is the expected place to put some branding, but it is by no means the only place. The entire garment is valuable branding real estate. This doesn’t mean you have to look like a NASCAR champion; just be ready to pull a page from the retail world and find some alternate placements for your messaging.
#2 – Staying the course Do you remember the old studies trying to determine which wall colors led to greater productivity for office workers? The researchers found that it wasn’t the color as much as the newness that inspired renewed energy and focus. We love the new. So, retire early. Then, refresh your uniforms on a regular rhythm.
#3 – Focusing on cost The maxim “You get what you pay for” is not a truth you can escape, without consequence. Cost will always be a component of any uniform program, but don’t sacrifice quality to get the lowest price. Instead choose the uniform program that has the best overall value.
#4 – Buying something you won’t wear We’ve all been guilty of this one! It’s easy to approve of something you’re not going to wear yourself. Instead, involve your staff and give them the opportunity to provide feedback. You’ll be happy you did and so will they!
#5 – Singular focus on your logo When a customer walks into your establishment, they already know where they are. You don’t need to put your (awesome) logo on the cap, shirt, and apron. That is too much of a good thing. Go beyond the logo and tell them something new.
#6 – One-Size-Fits-All approach Your employees deserve a uniform that fits them well and they feel good wearing. No singular uniform is universally flattering on all body shapes and sizes. That is impossible to accomplish! Instead, focus on the fit of the fabric and the cut of the garment.
#7 – Ignoring front-line staff Your employees are the embodiment of your brand, walking ambassadors for all the investment of time, money and resources you have made over the years. Give them a rock star welcome with a new hire swag bag.
#8 – Sticking with embroidery
Have you noticed that a significant portion of retail merchandise is no longer using embroidery? If you haven’t, head to the mall. Modern brands are using newer decoration techniques that provide greater detail, longevity, and flexibility. Try a new approach to your branding.
#9 – Limited selection
Uniforms don’t have to mean uniformity. Personal expression is a key value for the modern young worker. Treat your uniform selection like a concert merch table – everyone went to the same concert but they all got a different shirt.
#10 – Holding inventory Take advantage of limited time offers (LTO), non-stock items and produce-on-demand uniform fulfillment programs to reduce your inventory. There are a lot of creative ways to keep your program fresh and interesting while saving you the hassle of having too much product.
Did we miss any? Let us know in our comments section below. If we’ve sparked your curiosity, give us a call at 503-655-1227 to discuss the status of your uniform program and how you can avoid these common pitfalls.