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A Fresh Start – 2020 2.0

Apr 23, 2020 | Beyond the Logo

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There’s a reason humans don’t hibernate – we’re way too social by nature. And even if we did, it certainly wouldn’t be in the springtime. But, as we all know too well, we are just now beginning to emerge from an unplanned, unexpected, unprecedented time in history that none of us will soon forget.

Even if we would like to.

For most, this time of re-emerging will require haircuts, date nights, dental appointments, and a few other personal care visits that can remain unnamed. But what we are hearing on social channels that people really look forward to is visiting their favorite restaurants.

Hanging out with friends and family while someone else does the cooking and clean-up sounds like a fabulous night out for most Americans, and every other earthling.

I’m sure you are daydreaming of those nights as much as the rest of us. If you are thinking ahead, you are likely asking yourself what expectations have changed for your patrons and guests. Will they just walk in as if nothing has changed, or will there likely be new expectations for your space and staff?

A theme we are hearing corroborated in the industry press, is that anything-goes uniforms are likely going to be stashed away in the back of the closet for the foreseeable future. Instead, guests are looking for the restaurant staff to be uniform in fresh, sparkling, brand-new-out-of-the-box apparel that shouts “I’m clean.” A professional, tidy look will convey in more ways than one that your establishment is ready for guests and up to date on the latest cleanliness training.

New ball caps, shirts, and aprons are closer and quicker than getting your hands on the scarce PPE everyone needs. But, if you need that too, we can help.

If a fresh start is in your strategy for regaining patrons and trust, let’s talk. We can help quick as you can say “back to business!”

I want a fresh update
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